Associate Director, Influencer, UK, 12 month FTC

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

3834 - Associate Director, Influencer, UK, 12 month FTC

Role Summary and Impact

The Associate Director, Influencer is a senior leader responsible for the strategic oversight and operational excellence of the campaign team, being deployed to govern and grow campaigns. This role works with and alongside Directors and Senior Campaign Managers setting the standard for executional quality, profitability, and innovation.

Key Responsibilities

Operational & Delivery Excellence

When working across your assigned clients, foster a culture of excellence, accountability, and continuous improvement from the team delivering.

Take ultimate responsibility for the successful delivery of all campaigns you own, having visibility over progress without being involved in the day-to-day running.

Organise and delegate work effectively across the team, ensuring efficient campaign execution and accurate workload monitoring.

Champion and enforce all Goat standards and processes, ensuring your team operates with efficiency and accuracy, and that target margins are consistently met.

Consistently develop and implement new processes to improve campaign performance and team efficiencies.

Lead training initiatives, spotting knowledge gaps and working with other Senior Manager and Directors to ensure a consistent and engaging training programme for the UK campaign team.

Strategic & Commercial Oversight

Take responsibility for client retention and growth within your group, proactively looking for optimisations and opportunities for the account team to upsell.

Act as the senior sign-off for deliverables (up to £500k, client dependant) and complex influencer contracts (above £20,000) ensuring they are commercially sound and strategically aligned.

Think about all campaigns from a business perspective, with revenue and profitability always in mind.

Provide senior executional leadership in high-value proposals and pitches, confidently presenting campaign processes and demonstrating expert knowledge of a client's objectives.

Quality Assurance & Senior Escalation

Act as the senior point of escalation for all major executional challenges, able to jump into any campaign to troubleshoot problems and provide solutions.

Be responsible for troubleshooting any major content quality issues before they are escalated to a Director or Senior Director.

Act as the final sign-off on Post-Campaign Analyses (PCAs) for key clients, ensuring they are insightful, accurate, and tailored to the client's priorities.

Ensure your team is consistently using all internal platforms (e.g., Open, CreatorIQ and IBEX) correctly and to their full potential.

Performance Requirements

The successful, profitable, and high-quality delivery of the entire campaign portfolio across the team.

A demonstrable contribution to key client retention and growth through proactive strategic optimisations.

The successful implementation of new processes that drive efficiency and performance.

Positive feedback from senior internal and external stakeholders on the leadership and operational excellence of your group.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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Please read our Privacy Notice for more information on how we process the information you provide.