Senior Manager, Marketing Strategy & Growth Initiatives

About Formlabs:

Do you want to change how the world creates?

At Formlabs, we’re building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. Together, we’re helping everyone design, prototype, and manufacture faster than ever before.

We’re a team of hands-on builders, engineers, and innovators reinventing how the world makes physical things. If you’re ready to shape the future of fabrication, come build it with us.

Your Impact:

We are seeking a highly skilled and motivated Senior Manager, Marketing Strategy & Growth Initiatives who will play a crucial role in driving data-driven decision-making, optimizing marketing strategies, and providing valuable insights to support our growth objectives. This role requires a deep understanding of customer segmentation and targeting, a strategic mindset, and the ability to collaborate across cross-functional teams in a fast-paced, international, high-growth environment.

What You’ll Do:

Define customer segments and size markets to decide where Formlabs should grow next

Build the business case for how to win a segment, then own the execution and delivery

Structure analysis and build data-driven models that guide real decisions

Partner with senior leaders across the business to drive alignment

About You:

3 to 10 years of experience in Strategy or Growth roles

Expertise in one or more of the customer acquisition channels: search, social, affiliates, trade show, partnerships or ABM

Are able to structure analysis & build data-driven models

Have a growth mindset. Excited about trying new ideas and learn fast

Have an ownership mentality and get things done

Are willing to debate and push back

Use AI tools fluently in your daily work, held to the same quality bar as your own

Bonus Skills:

Experience in scaling business from 1 to 10

Launching and scaling new customer acquisition channels

MBA preferred, not required

Are proficient with data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.)

Engineering, manufacturing or related experience is a big plus

Our Benefits & Perks:

Robust equity program to build future wealth through RSUs

Comprehensive healthcare coverage (Medical, Dental, Vision)

401K matching and access to financial advisors

Generous paid Parental Leave (up to 16 weeks)

Tenure-based paid Sabbatical Leave (up to 6 weeks)

Flexible Out of Office Plan – Take time when you need it

Ample on-site parking & pre-tax commuter benefits

Healthy on-site lunches, snacks, beverages, & treats

Regular sponsored professional development opportunities

Many opt-in culture events across our diverse community

And of course… unlimited 3D prints

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.

Compensation:

Equity is a big part of the compensation package at Formlabs - every employee receives equity because everyone contributes to building the company. We have a lot of confidence in the products we’re building and the impact we’re making, and you should too.

Base pay is the other part of our compensation package, and it is carefully determined based on your skills, experience, and expected impact. Equity and base pay combine to make up your total compensation package at Formlabs.

The annual base pay range for this role is:

$100,000 — $200,000 USD